|

Meta Ads Andromeda Audit

Is your ad account optimized for Meta's Andromeda algorithm?
5 AI agents analyze format diversity, structure health, and signal quality,
then deliver Old Way vs New Way contrarian insights with concrete fixes.

Signal Engineering Audit v2.0 | Based on Andromeda (2024) + GEM (2025)

Check Your Andromeda Score

Connect your Facebook account and get your audit in 30 seconds

Connect with Facebook
πŸ”’ Read-only access (ads_read only)
πŸ—‘οΈ Data not stored β€” deleted after audit
⚑ 30-second audit β€” 5 agents in parallel

Andromeda Score

포맷 λ‹€μ–‘μ„± + ꡬ쑰 건전성 + μ§€μΆœ 뢄포

42/100

Example: VIDEO 100% skewed, good 1-campaign-1-adset structure but insufficient creative count

Signal Score

CAPI/ν”½μ…€ + 이벀트 계측 + 데이터 ν’ˆμ§ˆ

68/100

Example: No CAPI β€” missing 40% of conversions, incomplete event hierarchy

5 Dimensions Analyzed

Format Diversity

Andromeda 35%

VIDEO/IMAGE/CAROUSEL ratio vs ideal mix (40/40/20). Visual Similarity Penalty risk when skewed

Structure Health

Andromeda 35%

One Ad Set pattern, ads per ad set (8-15 recommended), Advantage+/CBO usage, Learning Phase ratio

Spend Concentration

Andromeda 30%

Top 3 ad spend share (<70% target), zombie ad ratio, per-ad CPA variance analysis

Signal Quality

Signal 50%

CAPI installation, event hierarchy (up to Purchase?), EMQ inference, deduplication status

Data Quality

Signal 50%

Optimization event alignment, Learning Phase exit ratio, custom conversion setup

Contrarian Insights for the Andromeda Era

OLD WAY

Granular interest/behavior targeting with separate ad sets per segment

NEW WAY

Broad Targeting + 1 campaign, 1 ad set, 15-20 diverse creatives

Andromeda matches ads via real-time user behavior patterns. Segmentation narrows the learning pool. Meta data: consolidation = +17% conversions, -16% CPA

OLD WAY

Optimize for CTR as a leading indicator

NEW WAY

ROAS/CPA as primary + Hook Rate (3-sec view rate) as secondary

GEM learns the full conversion journey. High-CTR ads that don't convert confuse the algorithm

How It Works

1

Connect Facebook

Read-only access β€” your ads are never modified

2

5 Agents Analyze

Parallel data collection & Andromeda Score calculation

3

Audit Report

Old Way vs New Way + evidence-based fixes + 12-week roadmap

4

Take Action

Prioritized action plan for immediate CPA improvement

Data Security & Transparency

πŸ”’

Read-Only (ads_read)

Cannot modify, delete, or create ads. Verified on Meta's official OAuth consent screen

πŸ—‘οΈ

Data Not Stored

All ad data is deleted from memory immediately after the audit completes

πŸ”—

Revoke Anytime

Remove access instantly at business.facebook.com → Settings → Apps

🏒

Retention Inc

Growth marketing consultancy. 9-figure ad spend experience. retn.kr